A Data Mining Framework for Target Marketing
نویسنده
چکیده
In this paper we propose a theoretical data mining framework for automatic gathering of consumer data for companies interested in developing product prototypes based on customer needs and preferences; we also provide automatic methods for discovering the relationships between customers’ preferences and the product’s physical characteristics. The current framework is presented for the automotive industry, but it can be successfully implemented for any other applications where the customers’ preferences are taken into account for product design.
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